Released on: March 27, 2008, 2:35 pm

Press Release Author: Stephen Wiley / Apress Inc.

Industry:

Press Release Summary: From Program to Product: Turning Your Code into a Saleable
Product is for both the "lone ranger" programmer and small developer teams of 2-3
persons each. If you have a program developed for your own use and would like to
commercialize it, but are stymied at the many issues to consider and resolve before
selling to the public, you'll find your answers here.

Press Release Body: Rocky Smolin
Foreword by Bob Walsh, author of Micro-ISV: From Vision to Reality
Published March 2008
ISBN-13: 978-1-59059-971-6
$29.99 USD, 224 pages


Berkeley, CA-March 2008- Do you have an idea for a commercially viable software
product or already have a product with the potential for dream financial rewards?
For an indispensable roadmap to creating a commercially successful software product,
would-be software entrepreneurs must consult From Program to Product: Turning Your
Code into a Saleable Product by Rocky Smolin.

Many would-be software entrepreneurs with expertise in many fields attempt to turn a
homegrown application-one developed for use in their own business or profession-into
a commercial product. Lack of knowledge, experience, or skills often prevents the
idea from ever taking shape, let alone achieving its potential. Entering a new field
to start a business leaves many developers unprepared and not even fully aware it's
something they know so little about. They will also often have a job that conflicts
with the time commitment required to market the program well enough for it to become
a complete success.

"In a lot of ways, Rocky has written the perfect prequel to my book, Micro-ISV: From
Vision to Reality. Where I focus mainly on what to do after you've gotten your
product to sell, Rocky covers the hard ground of getting to that point. That's why I
said at the top of this foreword I'd wished Rocky had written this book a decade
ago-it would have immeasurably helped me go that first step from developer to
micro-ISV."
-Bob Walsh, from the Foreword

To read more about From Program to Product: Turning Your Code into a Saleable
Product, or the author, please select this title from our online catalog at
www.apress.com.

Apress Author: The Expert's VoiceÔ
Rocky Smolin began programming computers at the age of 16 at the Illinois Institute
of Technology in Chicago. He created and marketed his first commercial product in
1969 while an undergraduate at Bradley University, and received an MBA from San
Diego State in 1974.

In the 1980s Smolin co-authored PMS-II, the first popular critical path Project
Management System for PCs. He went on to develop and market E-Z-MRP(r) - an entry
level manufacturing system for small manufacturers and The Sleep Advisor(r) - a
consumer-targeted expert system to identify and remedy sleep problems.

Smolin is the author of How To Buy The Right Small Business Computer System (Wiley,
1981) and co-author of Production and Management Systems for Business
(Prentice-Hall, 1990) .

Today, Smolin\'s company, Beach Access Software (www.bchacc.com), provides custom
databases and applications for a wide variety of businesses. He lives in Del Mar
California with his wife of 30 years and two children.
***
Apress, Inc., based in Berkeley, California, is the fastest-growing publisher of
technical books in the world today. It is dedicated to meeting the needs of IT
professionals, from novice to expert. Apress is dedicated to publishing titles of
the highest quality and has compiled a team of authors that is a "Who's Who" of the
high-tech industry.

For more information about Apress' innovative approach to publishing and for notice
of new and forthcoming .NET books, contact Stephen Wiley: stephen.wiley@apress.com
or visit www.apress.com.



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